Digital Marketing and Website Coordinator

Apply now »

Date: Dec 12, 2024

Location: Denver, PA, United States, 17517

Company: UGI Corporation

Requisition Number: 25310 

At UGI Utilities, Inc. we believe in providing a superior range of energy products and services to our customers in a safe, affordable manner. As our energy needs evolve, UGI will be there providing safe and reliable service that brings warmth and comfort to our 750,000 customers in 45 counties in Pennsylvania and 1 county in Maryland.

 

We strive to reflect the communities we serve by attracting and retaining top talent, while maintaining a diverse workforce that embraces our culture of safety, service, and integrity. As an employee of UGI Utilities, you can expect a competitive total compensation plan and comprehensive benefits. Employees work in a collaborative environment, have upward mobility opportunities, and the ability to enjoy a true work life balance.

 

UGI is committed to acting in a sustainable and socially responsible manner to minimize our impact on the environment and to enrich the lives of our customers, communities, and employees. To learn more about UGI's workplace culture, sustainability efforts, and commitment to diversity, equity and inclusion (DE&I), we invite you to visit our UGI Corporate sustainability page.

 

Apply to UGI Utilities today to share in our mission and support countless neighbors, friends, and families in providing best-in-class products and services!

Job Summary

Candidate must live within a commutable distance to UGI Utilities’ Denver or Wilkes-Barre location.

The Digital Marketing and Customer Success Analyst II owns the content development and maintenance of all external facing assets on www.ugi.com to enable growth marketing, provide essential customer information and ensure regulatory compliance. The position develops and maintains all marketing automation within Salesforce Marketing Cloud, serving as a consultant to Sales, Outreach, Energy Efficiency/Conservation, and Customer Success colleagues, advising these teams on the optimal ways to reach their respective goals via digital tactics.  They will recommend and implement best fit marketing strategy to increase customer enrollment in low-income customer assistance programs, prepare and execute monthly energy efficiency promotional content for social media and email marketing to meet energy efficiency rebate program goals, and deploy all ad hoc customer success campaigns in response to the department’s needs. Responsible for compiling reports and analytics regarding effectiveness of efforts. Provides back-up to Marketing, Customer Success and Energy Efficiency and Conservation Department team members when needed.

Duties and Responsibilities

 

  • Develop and maintain all content associated with www.ugi.com, supporting all departments across the organization. Ensure the prevailing version of Web Content Accessibility Guidelines are followed. Collaborate with third-party vendors to resolve any site defects and make improvements.
  • Manage all marketing automation, email marketing and SMS/text campaigns in support of Growth Marketing, Sales/New Customer Acquisition, Customer Success, Energy Efficiency/Conservation and Outreach/Assistance Programs departments including independent content creation, copywriting, database management and measurement of campaigns. 
  • Actively participate in the coordination, validation and testing for any assigned digital strategy initiatives to ensure accuracy of funcitionality and optimization of experience, as needed.  Initiatives may include Live Chat, Outage Map, Online Account Center, etc. 
  • Measure and analyze online activity each month or for specific campaigns, including website visits, online forms, traffic sources, etc. Review and refine existing software and tools and processes for improvement.

Knowledge, Skills and Abilities

  • Experience administering WordPress website content
  • Experience with Adobe and HTML
  • Experience with marketing automation and CRM tools
  • Proficient in Microsoft Office suite
  • Knowledge of Search Engine Optimization and Search Engine Marketing
  • Familiarity with Organic and Paid Social Media tactics
  • Knowledge of SAP Functions
  • Knowledge of Customer Service policies, programs and procedures

Education and Experience

  • Bachelor’s degree or relevant business experience. Concentration in Marketing preferred. 
  • At least five years direct experience.

 

We offer comprehensive benefits, some of which are:

  •  medical, prescription, dental, vision, life insurance

  • disability plans

  • 401(k) matched savings plan

  • paid vacation

  • tuition reimbursement

  • paid parental leave

  • paid volunteer time

 

UGI Utilities, Inc. is an Equal Opportunity and Affirmative Action Employer. As such, the Company abides by the requirements of the Executive Order 11246, 41 CFR 60-741.5(a), and 41 CFR 60-300.5(a). The Company does not discriminate on the basis of race, color, sex, national origin, disability, age, gender identity, veteran status, or any other legally protected class in its practices.

 

Successful applicants shall be required to pass a pre-employment drug screen as a condition of employment, and if hired, shall be subject to substance abuse testing in accordance with UGI policies.

 

As a federal contractor that engages in safety-sensitive work, UGI cannot permit employees in certain positions to use medical marijuana, even if prescribed by an authorized physician. Similarly, applicants for such positions who are actively using medical marijuana may be denied hire on that basis.


Job Segment: SEO, Sustainability, SEM, Behavioral Health, Substance Abuse, Marketing, Energy, Healthcare