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Analyst I-Marketing

Location: 

Denver, PA, US

Company:  UGI Utilities, Inc

UGI Utilities, Inc. is a natural gas and electric utility company committed to delivering reliable, safe and affordable energy to our 700,000 customers in 45 counties in Pennsylvania and 1 county in Maryland. We pride ourselves on being a responsive, engaging energy company.  The foundation of our success lies in the strength of our 1,500 plus employees who strive to exceed the expectations of our customers and the communities we serve every day.

We offer comprehensive benefits, some of which are:

  • medical, prescription, dental, vision, life insurance
  • disability plans
  • 401(k) matched savings plan
  • paid vacation
  • company stock purchase program
  • wellness programs
  • tuition reimbursement
  • paid parental leave
  • paid volunteer time
  • adoption assistance

Summary:

 

The individual in this role will be engaged in the planning, marketing and implementation of the natural gas Energy Efficiency and Conservation ("EE&C") Programs. Inherent in these functions will be the responsibility for tracking and managing program data, working with both internal and external partners to administer the EE&C programs, and supporting the EE&C Team with various projects and marketing analysis.

 

Principle Accountabilities:

  • Responsible for marketing coordination of Energy Efficiency and Conservation campaigns including the planning, implementation and monitoring of Google and Facebook ads, organizing detailed campaign specifications, sourcing advertising images and media, writing email and sponsored social media post copy, reporting on campaign outcomes, and managing billing within Facebook Ads Manager and Google Ads.
  • Partner with external partners (vendors, trade allies, community organizations, etc.) on the ongoing management of the EE&C Programs. Identify best practices for program management and leverage these opportunities to further enhance the rebate programs. Assist with expense management by monitoring and analyzing invoice spending and budgets by vendor.
  • Work with internal departments (marketing, communication, customer service) to coordinate the ongoing management of the Gas EE&C programs. Manage customer service issues including but not limited to; placing outcalls or email follow up directly to the customer as applicable.
  • Support the EE&C Team and Marketing Department with various ad hoc analysis.

 

Knowledge, Skills and Abilities:

  • Marketing experience, particularly with digital advertising
  • Analytical Skills
  • Project and/or program management
  • Relationship Management
  • Interest in learning the energy industry

 

Qualifications:

  • Bachelor’s Degree (Marketing, Business or Finance)
  • 2-5 Years

UGI Utilities, Inc. is an Equal Opportunity and Affirmative Action Employer.  As such, the Company abides by the requirements of the Executive Order 11246, 41 CFR 60-741.5(a), and 41 CFR 60-300.5(a).  The Company does not discriminate on the basis of race, color, sex, national origin, disability, age, gender identity, veteran status, or any other legally protected class in its practices.


Nearest Major Market: Lancaster

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